Travelodge Franchise

Travelodge is a franchise for a budget motel. It was founded in 1939 and started franchising in 1966.

It was founded by Scott King. He opened the first location in 1940 in San Diego, California. They offer lower rates with keeping focus on functional amenities like comfortable beds, room phones, free TV, in-room coffee pots, carpeted floors, and swimming pools. They also emphasize on having locations either within downtown areas or near it. This is for the convenience of their guests to be near tourist attractions, restaurants, shopping areas, and theatres. They started offering “Bear Bites” recently which is a continental breakfast that has coffee, juices, and some pastries. It is under the management of Wyndham Worldwide in North America. Their target market is families with children, which is why their mascot is Sleepy Bear. He’s a bear with eyes that are half asleep, wears a cap with his name on it, a robe with the Travelodge logo on it and slippers. They also once gave away plush teddy bears to every child who is checked in the Sleepy Bear Den Room. These types of rooms are now being lessened because of its high maintenance costs compared to their standard rooms. They now have 342 locations in the United States and 92 locations in Canada.

What are the amenities available at the Travelodge?

The usual amenities in a Travelodge location includes free high speed internet, pool, alarm clock, air conditioning, coffee maker, cable TV, free continental breakfast, elevator, free parking, free truck parking, free RV parking, guest Laundromat, handicap accessible rooms, hair-dryer, ice machine, iron and ironing board, non-smoking rooms, microwave, refrigerator, and outdoor pool, spa, and hot tub. When it comes to being near tourist attractions, one example is the Travelodge Anaheim Inn and Suite on Disneyland Drive. Because of its location, it is easy access to Disneyland Park, Downtown Disney District, and Disney California Adventure. Other attraction near it includes the Angels Stadium, Anaheim Convention Center, Arrowhead Pond, Knott’s Berry Farm theme park, Knott’s Soak City waterpark, and the South Coast Plaza. In just a short drive, you can also visit Universal Studios or NBC Studios, or dine at House of Blues, River Belle Terrace, jazz Kitchen, Millie’s Restaurant and Bakery, Kya Street Fare, or Cattleman’s Wharf. More common dining places near them are Denny’s, International House of Pancakes, ESPN Zone, and Bubba Gump Shrimp and Co.

Cost and requirements on running a Travelodge franchise

Expect to be investing about $198,000 to $6,375,000. The cost of Travelodge franchise fee is $36,000 with an on-going royalty fee of 4.5%. This is for a renewable 15 to 20 year term agreement.

What is included in the franchise package?

There will be five days training at the headquarters, two days at your location, regional workshops, and customized trainings that will last about one to three days. You will be receiving newsletters and a toll free phone number. You will be given access to the internet and to purchasing cooperatives. You will also be provided assistance at the grand opening. Expect to be attending meetings and receiving occasional field evaluations. For marketing support, there will be ad slicks, co-op advertising, regional advertising, and national media.

Travelodge Contact Details

You may reach them at:

Address: 1910 8th Avenue, N.E., Aberdeen, SD 57402-4090

Phone: (800) 758-8999

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